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Which's-- however look, that's not mosting likely to be an overnight game which is why we're stating it's a little bit of a shift year. I would argue, we have actually said it's a transition year for Canopy, I would say it's a shift year for the market while we recruit share from the illegal space.
Many thanks David. I'll pass it on. Your next question originates from Pablo Zuanic from Cantor Fitzgerald. Please go ahead.-- Cantor Fitzgerald-- Analyst Thank you. Excellent morning. Simply on the UNITED STATE CBD strategy, can you simply try to mount it in regards to the possible influence on profitability? Certainly, it's an industry with very little barriers to entrance.
So how much should that be a concern in terms of just how that influences your plans to enter into a positive earnings?-- President Yeah - canopy anchors. Pablo, great inquiry because there are something like 2,700 brand names of CBD in the UNITED STATE, right? So there are a great deal of items available.
and also First & Free. We have the capability to see to it that we obtain in front of the consumer to speak about our brands. And also I assume you're right, reduced obstacles to access, yet I additionally believe that there's a great deal of negative product around. And we believe that as customers attempt items like the Martha Stewart items that will certainly be in the marketplace over the following pair of months, they will notice a difference.
So we believe there's an opportunity for the leaders in the space that have premium items as well as have the ability to sort of permeate the customer consciousness with names like Martha Stewart. Our company believe that there's a way to construct a little bit of a moat around ourselves and also to create distinction against the 2,700 brand names that remain in the room.
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As well as after that we bring in things like the Martha Stewart brand name and This Works brand, we believe that we'll be able to get an upper hand on the competition that now is just tossing those 2,700 brand names kind of versus the digital wall, if you will - business awning.
Can I just a fast follow-up for Mike. Maybe on the Rec sales trends, really impressive in terms of you supply I consider 5% growth in B2B sequentially compared to the guidance you have actually provided on minus 15% via end of May. So I'm just to understand what drove that improvement.
So just trying to get an understanding of July, August, B2B, exactly how much has actually boosted sequentially as well as where there were various other elements at play, distribution, the fact that you see page possess retail stores that are maybe far better competition for your customers. Simply attempting to comprehend that due to the fact that it appears that you had the ability to repair value extremely rapidly however various other components need-- still require dealing with?-- Principal Financial Policeman Yeah (best awnings).
The customers are coming back to the shops, the variety of journeys are increasing. When we check out our own corporate modern metal awnings retail, dollars per transaction is up partly because of ongoing stock up activity, however as consumers are trying Marijuana 2.0 items, they're actually investing more at retail. So a great deal of the fundamentals are strengthening throughout all of our company shops.
Just much more trips and also consumers are remaining to invest more per transaction. When we consider our own performance, a great deal of it comes back to our fill prices that we spoke about previously. We are approaching our 95% fill price, and that was a shed chance for us that we spoke about at our last telephone call.
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So look, there's still-- still whole lots to be done in regards to obtaining our fill rates up, obtaining in-stock prices up. A great deal even more shops require to be contributed to really develop this market, however we assume Q2 is off to a good start. Your next question comes from Matt Bottomley from Canaccord Genuity.
-- Canaccord Genuity-- Expert Hey There. building canopy. Great early morning. Many thanks for taking the inquiries. Just curious if you could comment a little bit much more on where you see the drink market going? especially, in the Canadian market for THS-infused? Offered what we've seen in the UNITED STATE, it's a really little portion of the marketplace share for these type of 2.0 kind products, but it's not actually created item down there.
One, where is the market right currently relative to the percent of the total retail dollars that we're seeing? I visualize it's still pretty inceptive, but just interested if you have a variety of what percent drinks are? And where do you see that going relative in the U.S., considered that you've started on a respectable foot year-on-year rollout?-- Ceo Yea.
We're still sourcing a bulk of our customers from existing marijuana customers that makes a great deal of feeling, right? Since you need to choose to enter into a dispensary and acquire the item and also take it house. We're getting all sort of you can check here anecdotal evidence of people bringing it house and searching for that, it normally ends up being the mother in law.
We're listening to all sort of tales like that. And-- so then I say, like a great deal of the data that we have on the percent of the market that finishes up in a 2.0 product like beverages is perhaps skewed a little since it's only taking into consideration the existing marijuana individual.
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And also remember, when we discuss our drinks, we're not speaking about situations. We're discussing devices. As well as so we said we have actually delivered 1.2 million units. There's a dreadful lot of units to be had by sourcing a small share from the beer market, as an instance. So I believe pattern is upside.